The Story of Soa
Soa was born from a search for meaning and connection—a mission that inspires light and transforms into the beauty around me.
I choose to provide the world with this light, transforming it into talismans, meant to be worn close to the skin.
Even in fragility, I found creation: jewels as fragments of history and the universe we’re all a part of.
Meet the Creator: Noémie Mirana
My Origin & The Search for Connection
I’m Noémie Mirana, a designer born in Switzerland with roots that reach toward the warmth of Madagascar. The creation of Soa began as a profound search for connection—a way to reconcile my Swiss upbringing with the half of me that longed for my Malagasy heritage.
From Corporate to Creation
In 2024, I left a corporate life that was draining my spirit. In turn, the deliberate work of the jeweler's bench became a path to healing and a return to creativity. This work is where I pour my personal search for light and balance.
The Future & Your Talisman
My ultimate goal is to weave this story of reconnection into every piece by sourcing meaningful gems from Madagascar, a dream that is now taking shape. My hope is that the creative power I found can translate into a meaningful talisman for you, too—a reminder to carry your own light, your balance, and your truth.
